Paid Search or Pay Per Click (PPC)

Paid search engine campaigns, most commonly known as pay per click (PPC), are one of the most effective ways to target your audience because you only pay when users click through to your website. Given the right keywords, ad copy, and landing page combination, you can very quickly and effectively market your business online. More importantly, you will be able to gauge quickly the performance of the campaigns in meeting your business objectives.

Our Paid Search Campaigns are effective because we apply best practices, a methodical and consistent approach, and continuous optimization to reach our clients' ideal target goals and metrics, all the while scaling for ever-increasing reach and exposure as well.  We also have an eye for details, and in Paid Search, it's the details that bring our Clients success - helping them to achieve higher conversion rates, higher response rates, lower minimum bids and higher Quality Scores.

Our clients benefit from the following strategies and tactics:

  • Proper Account Structuring
  • Keyword Selection, Expansion and Refinement
  • Copywriting
  • A/B Split-Testing of Copy
  • Landing Page Development and Split-Testing
  • Bid Management
  • ROI Reporting & Analysis

Contact us to find out why and how our PPC Management program is unique.

Get tips on jump starting your Google ppc and other search engine marketing campaigns by downloading our free whitepaper "7 Steps to Boosting Your Google Adwords ROI".