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Search Engine Marketing

Jan122011
Christine Teng

Are you among the countless Google advertisers vying for clicks and customers but haven’t quite been able to figure out how to get your Google campaign to work for you? Or worse, just don’t have the time to figure out how Google even “works”? Are you finding your click-thru rates are horribly low, that your click costs have become unmanageable or that your return on investment (ROI) is simply disappointing?

While AdWords is a fantastic way to get prospective clients and customers to your website, it also has a fairly sharp and often arduous learning curve, one that you unfortunately can’t ignore. Simply put, Google rewards well-managed campaigns in the form of low click costs and low minimum bids, and conversely punishes poorly managed campaigns with higher click costs and higher minimum bids. This can mean that your competitors are paying less per click while getting more customers than you are! That can be pretty discouraging when it's your own money, time and even online reputation on the line.

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